Wim Crouwel, A Graphic Odyssey

The Design Museum celebrated the prolific career of the Dutch graphic designer Wim Crouwel in his first UK retrospective. Regarded as one of the leading designers of the twentieth century, Crouwel embraced a new modernity to produce typographic designs that captured the essence of the emerging computer and space age of the early 1960s.

Spanning over 60 years, the exhibition covered Crouwel’s rigorous design approach and key moments in his career including his work for design practice Total Design, the identity for the Stedelijk Museum, Amsterdam, as well as his iconic poster, print, typography and lesser known exhibition design. The exhibition explored Crouwel’s innovative use of grid-based layouts and typographic systems to produce consistently striking asymmetric visuals.

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